Free Google Business Profile audit
Get a clear GBP completeness score and your top fixes — live Google Places data, no login required.
A useful first check, with honest data boundaries.
The audit checks name, address, phone, website, hours, photos, category and business status against the public Google Places record. Scores reflect what customers and Google actually see, not a cached snapshot.
How to perform a manual Google Business Profile audit
Verify NAP (Name, Address, Phone) consistency
Ensure your business name matches your legal name and storefront exactly. Avoid 'keyword stuffing' (e.g., adding city names or keywords that aren't part of your official brand name) as this is the leading cause of sudden profile suspensions.
Check primary and secondary categories
Google places massive weight on your primary category. If you are a 'Hair Salon' that also does 'Spas', make sure 'Hair Salon' is primary and 'Day Spa' is secondary. Choosing the wrong primary category can completely hide you from target search terms.
Audit completeness of your attributes
Fill in every field Google provides, including wheelchair accessibility, woman-owned badges, payment options, and service hours. Profile completeness directly impacts Google's local ranking algorithms and user confidence.
Review photo quality and recency
Profiles with fresh, user-generated, high-resolution photos receive 35% more clicks. Upload storefront photos, indoor vibes, and service shots weekly to show active engagement.
Got questions? We've got answers.
How long does a Google Business Profile audit take?
Our free audit runs instantly by pulling live public data via Google's APIs. A full manual audit typically takes about 1 hour to verify citations and review histories across the web.
What is a good GBP completeness score?
A score above 90% is excellent. Most local businesses hover around 60-70%, leaving vital fields blank (such as custom menus, services, or business descriptions) which hurts their search pack visibility.
How often should I audit my Google Business Profile?
We recommend a comprehensive audit every quarter. Competitors, user edits, and Google's automatic updates can modify your public profile information without your explicit knowledge.